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The “lost pleasure” principle, as it has come to be known, revolves around the FDA’s proposal to regulate e-cigarettes and other tobacco products. Typically when someone quits smoking, we consider it a benefit to their health and quality of life. This measurement gets factored into the cost-benefit analysis that is done by agencies before regulation is turned into a rule. The new principle however, suggests that we should deduct a high percentage from this benefit to account for the “lost pleasure” that a consumer experiences from kicking the habit. If this sounds absurd—that’s because it is! How will we be able to regulate ANY pleasurable yet dangerous goods or services?

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Senators Richard Blumenthal (D-Conn.) and Dick Durbin (D-Ill.), U.S. Representative Henry A. Waxman (D-Calif.) and 20 other Members of Congress sent a letter calling on FDA, OIRA to reassess inappropriate use of pleasure factor in tobacco regulation.

Public Interest Organizations Submit Comments to FDA on the regulations, citing serious concerns with the Cost Benefit Analysis and the ‘Lost Pleasure Principle’

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